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I just read this story at NPR: Stop ‘Schweddy Balls’ Effort Begins. I was more than a little upset. I’m kind of proud of the fact that I quickly composed the following on my iPhone. I encourage you to join me and share your feelings with Sean Greenwood, public relations manager at Ben & Jerry’s. My hope is that this ridiculous campaign backfires and that Schweddy Balls becomes a permanent and popular fixture in the Ben & Jerry’s lineup.
Nobody wants to argue with Mom. Sometimes, however, it’s the right thing to do. I learned moments ago about the campaign by “One Million Moms” and the right-wing loons at AFA to get you to stop making and distributing Schweddy Balls ice cream.
That would be wrong for so many reasons. Among them, it seems to me, because it would completely contradict the spirit of your company, the way you do business and, truly, the joy of your ice cream.
Part of what’s great about Ben & Jerry’s is the variety and uniqueness of your flavors. In many ways they mirror what’s great about this country. Not one of us is the same as another. We have different tastes and opinions. We don’t all like the same things.
I doubt that there are many folks who like every variety of ice cream you make. Fewer still would appreciate each flavor equally. And that’s fine. I’d say that’s even to be expected.
I wouldn’t dream of demanding that the women at OMM and AFA have a sense of humor. I honestly don’t care if they like Schweddy Balls as a name or a flavor. What I do ask is that they respect my right to choose the flavors that please me and be amused by the things that make me laugh.
If they like Tough Love Vanilla with Dirt of Shame Sprinkles, that’s great. I say “eat up, ladies.” You dine on what brings you delight. And, truly, God bless you as you sup.
If they want to tell each other G-rated knock-knock jokes, a hearty “har har” is what I wish them. To tell you the truth, I don’t mind a corny knock-knock or riddle myself.
But I laugh at other things and I enjoy other flavors too.
It seems ironic to me that OMM calls Schweddy Balls “tasteless” (I have to wonder whether they’ve even given them a lick so that they’d know the difference), because tasteless is exactly how I’d describe the narrow world view and fascist regime they seek to enforce. OMM wants to limit our choices and eliminate the things they don’t like.
I for one wouldn’t want to shop in a store where only vanilla was available. I don’t want to live in a pasty-white, tasteless, humorless, monochrome country. I tend to think that Jesus likes variety and that Jesus would fight to save Schweddy Balls, so that’s what I’m doing.
I want you to know that I support your Schweddy Balls and I’m confident that millions of Americans are ready to join me in helping you hold on to your Schweddy Balls.
In all seriousness, it strikes me as fitting that the OMM campaign comes on the eve of Banned Book Week. Please don’t let this misguided band of women censor your freedom of expression or limit our freedom of choice.
Please don’t take away our Schweddy Balls.